Digital that isn't a silo.
We started with Miami Waterkeeper's operations as a whole — goals, objectives, theory of change — and used that picture to define a ladder of engagement for their supporters. Only then did we pick the tools: NationBuilder as the central pillar, integrated with their social platforms and with DoGooder, so supporters could lobby local officials by email and phone with every action logged back to one database.
Every issue, an action.
Instead of just describing the threats facing Biscayne Bay, the new site pairs every issue with an easy, lead-generating action — turning each page into a chance to grow the supporter base and learn what people care about.
Actions chain together, so every completed step prompts a deeper one: sign up, share, become a member. Personalized messaging recognizes who each supporter is and what they've done, and an automated membership system handles signups, welcomes, and renewal reminders — relationship-building on autopilot.
Tools they could run themselves.
We delivered branded HTML email templates and shareable social graphics, ran one-on-one training tailored to their team, and left custom documentation behind — because a digital HQ only works if the people who own it can drive it.
Doubled — then a ban.
In the first five months, website sessions grew 387%, page views grew over 1,000%, and both the supporter network and paid memberships doubled. The new organizing tools helped pressure Miami-Dade County into banning styrofoam products from beaches, parks, and marinas — a victory their executive director attributed largely to the new website and digital toolkit.
The site was also named a finalist for Best Grassroots Website at the 2017 Reed Awards.
