A great story stuck in a flat website.
Preemptive Love had been on NationBuilder for a while, working around their old site's limits with hand-hacked HTML. They wanted a site that drove donations, reflected their strong brand, and — crucially — one their own team could run day to day without calling a developer.
A website with a memory.
We defined a ladder of engagement with clear benchmarks, then built a "smart" site that recognizes where each supporter stands and serves personalized messaging to move them one rung up: new signups are greeted by name and asked to give, one-time donors are invited to become monthly sponsors, and monthly sponsors are encouraged to start personal fundraising campaigns.
It even watches for lapses — a donor returning after a year away is asked, gently, to renew their commitment. Relationship-building, automated.
Giving without friction.
NationBuilder donation pages historically forced a choice: one-time or monthly, not both. We engineered a streamlined experience that offers both on a single page, added a "paying by cheque?" pop-up, and connected PayPal alongside card processing so every donor could give the way they wanted.
Because Preemptive Love runs many micro-campaigns a year, we built multiple donation page layouts directly into their theme, switchable with one click.
Storytelling that converts.
Preemptive Love's superpower is storytelling, so the site protects it: donation forms lock in place as you scroll, staying visible right when the story hits hardest; video pop-ups auto-play their remarkable footage on arrival; and a custom Mapbox map plots the global reach of their work, each point linking to stories from that region.
With 70% of their audience on mobile, everything was responsive from the first sketch. And when the project wrapped, we trained their team and left custom documentation behind — independence was the brief.
Supporters became fundraisers.
The same build made personal fundraising a centerpiece of their strategy — which is how one supporter ended up raising over $10,000 with a promise and a set of clippers. Read Summer's story →