The platform's best-kept secret.
NationBuilder lets any supporter start a personal fundraising campaign and crowdsource donations from friends and family. In our experience, almost nobody uses it — which makes it an enormous untapped opportunity for any organization whose supporters want to do more than give once.
When Preemptive Love asked us to reimagine their NationBuilder website with fundraising as a primary goal, we saw the opening to push this feature to its full potential.
A path from donor to fundraiser.
We designed the website to actively recruit personal fundraisers: key messaging that asks supporters to start their own campaign, a custom signup flow that walks them through setting it up, and an engaging profile page designed to convert the friends and family who land on it.
One supporter, ten thousand dollars.
Summer Downs, one of Preemptive Love's supporters, used the tools to raise money for women victimized by ISIS — pledging to shave her head if she hit her $5,000 goal. She blew past it, raising more than $5,800 before keeping her promise, clippers and all.
Her campaign didn't stop there: it went on to generate over $10,000 for Preemptive Love — proof of what happens when you give your most committed supporters infrastructure instead of just an ask.